It’s spring time at last; time to change something in your life, time to make a spring cleaning, It may also be a good time to take a look at your website and decide how to make it better, before the good weather kicks in for good and you will be too lazy or distracted to sit and make it work better. Let’s have a look at what should be improved and how to make it happen.
First of all let’s take a look at content that is placed on your website. It would be wise to move all of your content to exclusive channels, even though this will require your own hosting. Creating your own YouTube channel is not a solution, since YouTube gives viewers chance to quickly leave your place by viewing similar content, given on the right side of screen. You want your viewer to stay as long as possible on your site and view your content, rather than giving them to the content host. They will be more prone to view your other content, even if it was not directly related to the original one that brought them to your site. Moreover, hosting your own exclusive content looks more professional. You will also get a top result in search engines, since algorithms usually know, when the content was originally published.
Staying on the subject of content, keep it simple.
Remember, that you know your website well, both from the rear and front end, but your viewer is just starting to explore it. Confuse him at the very beginning and he will not come back. Exclude unnecessary, outdated information to make it look clean and often updated. You may even want to include a date of last update on your website, but be sure to update it frequently.
While still discussing the question of managing website, be sure to place yours in a place that will ensure quick loading. Slow website means dissatisfied viewer, dissatisfied viewer starts thinking about looking for content somewhere else and that is unacceptable, especially if your website is a part of your business. Keep monitoring your host and remove unnecessary content and abundance of pictures from it, to make it faster.
Another important aspect that you should take care while improving your website is making your contact address visible. Be sure to always include one in a visible place, preferably at the top of the page on the left. Even if your website is not strictly business-like, someone might want to contact you, share feedback on your content or even propose you cooperation.
Good website management means also changing it a bit from time to time. Color scheme changes, making it look modern shows your viewers that you still care about it and have their comfort of viewing in mind. But be aware that a complete overhaul will rather confuse your viewers, especially those that come back to your site to check your past content frequently. You will have to find balance between up to date design and viewer’s habits.
While still being on a subject of changes, try to encompass into your website a responsive design. The amount of viewers using all sorts of mobile devices is more than significant, and keeping track of all of them to make your site compatible becomes a problem. Responsive site will adapt to browser site letting you spend more time on the actual content than on a layout.
Last but not least, take time to research your website. There are numerous tools in the web that can help you with getting to know your site better. Often hosts offer ways to get to know what parts of your website are used the most and which are omitted by your guests. Analyze your content and try to reshape it in a way that will respond to your user’s habits.
These are just a glimpse on what can be done to improve your website. Spring is a good time to make positive changes just as any other, treat it as a conscious excuse to get to work. Even if you do not plan to earn on your website you show your content for a purpose, because you care and want people to get to know it. Make it as pleasurable to view as possible and maybe one day you will be recognized as a leading example in the field you present.